Through our R.A.D solutions programme, we aim to create change from grassroots to governance, starting with a massive reduction in the amount of litter on our trails.
R – Fostering and celebrating RIDER’S RESPONSIBILITY
A – Creating and supporting AWARENESS & ACTION
D – Working with industry to DESIGN & DEVELOP more sustainable products and events.
We aim to achieve this by connecting mountain bikers across the UK and uniting them in action.
Image (C) Ian Lean